When “Stuff” happens in life – what do you do? That’s the challenge I faced with a mood-boosting product launch! And that’s what we’re going to talk about today in Episode 5 of CRAZY Headlines That Work!
I needed to find a way to grab my prospect’s attention IMMEDIATELY – while talking about a sensitive subject.
How can you – the copywriter – do that?
Well THIS copywriter tapped into the EMOTION of my reader. I addressed the issues head-on by putting the problems my prospect is dealing with RIGHT NOW!
Notice the SPECIFIC problems I put right on the cover: Health…Loss… Financial Setbacks…Divorce…Taxes…Adults children moving back home…loneliness – all issues that I KNOW my prospect is facing. Those problems served as a perfect backdrop to set up my headline.
Then I give my reader a “Way Out!” Take ‘em off the hook – and say “I know how you feel and I can help you!”
And I did it with a 2-word headline:
“Stuff” Happens!
Come get inside my CRAZY brain and see how I developed this concept and turned it into a KICK-BUTT control! Use this strategy to engage with your prospect and connect instantly on an emotional level! Develop your “Big Idea” and provide powerful solutions your prospect simply can refuse!
Trust me – it’s a strategy that works…Works…and WORKS!
0:00 Intro
0:30 Tap Into the Power of Emotions!
0:59 Address Prospect’s Immediate Concerns!
1:33 The BIG Idea!
2:13 Provide the Solution!
2:59 What Are You Going To Do?
3:25 Join My CopyStar Tribe!
Subscribe to my channel here:
Want MILLION-DOLLAR copywriting secrets? Visit my website:
Get helpful resources to turn your next copy into kick-butt controls!
Get INSTANT ACCESS to over 80 control covers that are making my clients millions of dollars!
Read my CopyStar Blog:
Listen to podcast interviews featuring Carline Anglade-Cole:
Get Million-Dollar Copywriting Secrets right in your inbox!
Earn BIG BUCKS as a Copywriter!
–
Check out my book!
“My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!”
Buy on Amazon:
Buy on Barnes & Noble:
Buy on Kobo:
–
Follow me on social media!
Facebook:
LinkedIn:
Instagram:
–
#CarlineCole
#Copywriting
#DirectResponse
#Emotions
This article was gathered automatically by our news bot. We help YouTubers by driving traffic to them for free. The featured image in this article is the thumbnail of the embedded video.
