Now I gotta tell you this: Getting the headline you’re going to discover to work meant making my prospect green with envy!
It’s true! Here’s how I turned frustration… a nap… and an AHA moment into a real GAME CHANGER!
I struggled and struggled to create a headline for this blood sugar launch.
The creative juices just weren’t flowing – until…
…I tapped into the power of ENVY!
I made my prospect feel like EVERYBODY ELSE has healthy blood sugar levels – EXCEPT him!
I got my prospect to immediately feel so left out that he only had ONE thing on his mind.
And then – I tapped into the power of one of the most successful types of headlines that exists:
The Question headline!
Yes – I just asked one simple, 3-word question:
What Did It?
And that question headline became a blockbuster control for several years!
In this episode “CRAZY Headlines That Kick Butt!” – I’m going to show YOU how to use question headlines to arouse intrigue and even “ruffle some feathers” in your copy.
Plus: You’ll also discover what NOT to do when creating question headlines! Avoid these rookie copywriting mistakes like the plague!
After watching this episode – you’ll get the confidence and KNOW HOW to put question headlines to work in your next sales letter!
0:00 Intro
0:54 What does the market want?
1:35 The AHA moment that changed everything!
1:52 What did it?
2:35 The power of a question headline
2:50 A BIG Caution for you!
3:20 Why I gave away the solution
3:58 4 Copywriting lessons to learn
4:36: Loving this? Join my CopyStar Tribe!
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“My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!”
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