With over 7 million monthly active users, MelOn is the No. 1 music streaming service in South Korea. Our vision for this update was to go beyond just a music streaming tool and to become a holistic music and lifestyle experience platform. We’ve defined the new platform strategy, putting ‘Listen & Watch’ at the center, with ‘Find’, ‘Manage’ as the first priority with a simplified user experience, and providing context-appropriate detours to ‘Discover’ and ‘Connect’ with new original content, musicians and fans over the long term. Through research and many iterations of prototyping and testing, we’ve simplified IA and UI system, improved music playback and management, resulting in balanced content personalization and curation. The new design is mobile-first, easy browsing and access to content. On an initial user survey, over 90% users were satisfied, and the duration and content consumption have increased, reinventing the digital music experience for Korean users.
Designed by Daylight
for LOEN Entertainment
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