JioMart, a joint venture between Reliance Jio and Facebook has started accepting orders via WhatsApp. Facebook moves to expand its eCommerce presence in India via Whatsapp shopping integration. Facebook is quickly moving to boost its eCommerce presence in India. Users in Navi Mumbai, Thane, and Kalyan, three suburban areas of Mumbai, can now use JioMart’s WhatsApp business account for grocery shopping. They can initiate an order by texting “Hi” to +91-8850008000, which prompts a link that opens a mini-store on the browser, allowing them to pick a range of grocery products including toothpaste, snacks, tea and coffee, rice, and cooking oil. Once an order has been placed, which currently does not include a way to pay digitally, JioMart automatically assigns a neighborhood store to them and sends an invoice through WhatsApp. More than 1,200 neighborhood stores are engaging in the pilot program.
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